I have never made a sponge cake.

I have eaten sponge cake.

I have been told (several times) about how to make sponge cake.

I have made many other types of cake.

I know all of the individual elements of a sponge cake and understand how it is made.

I can even read the recipe.

But for some reason, I can’t stand the thought of making a failed sponge cake. It sounds not only like a waste of my time, but also a disappointment that I don’t want to live with. Have you ever seen a failed sponge cake? It just looks depressing.

We do the same thing when we approach a new project.

We argue with ourselves about silly things, like being ‘ready’ or waiting for the right ‘opportunity’ to deploy a favourite idea.

Essentially we are saying that we love sponge cake too much to be able to cope with seeing a failed one.

But here’s the thing. If I never make a sponge cake, I’m never going to ACTUALLY know how to make a sponge cake.

You have to start somewhere. So you know that idea that you’ve been putting off? The one that you’ve been waiting for the right time, or the right opportunity, or even just the right person to push you to get it done.

Imagine that project is a sponge cake. That the worst thing that can happen is you made ONE bad cake. At least next time, you won’t forget the flour.

Don’t wait for a perfect time to bake your sponge cake. There’s no such thing. There’s just today.

And you have to start somewhere.

Jena Ren (Jenny Guilford) – 2020

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This post was originally published on the 13th of October, 2020.